The Silent Power of Micro-Moments in Social Media Strategy
Attention spans are shorter in today's digital world, but there is an increased demand for instant information. A micro-moment is when users instinctively turn to their devices to know, do, buy, or discover something. Though they come and go in mere seconds, micro-moments provide an opportunity to establish a meaningful connection with an audience. Leveraging micro-moments can take a user from a one-time interaction to an ongoing engagement. Understanding the Essence of Micro-Moments Micro-moments are not arbitrary - they are intent-driven, meaning when users search for the best café local to them, watch a quick how-to video, or check product reviews before buying something, they are making a real decision. Each represents an intention or a powerful point in the decision-making process. Micro-moments are different from marketing traditionally defined by a large-scale campaign - micro-moments capture people at their most determined states. Brands that respond to these micro-mo...
