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A Step By Step Guide To Designing Logos

As the marketplace is overflowing with businesses, brands are always on a perennial pursuit to distinguish their service from their competitors, so consumers will choose them over the others. This reflects in their marketing campaigns, persuasive message, and most importantly their logos. These graphical designs elicit a memory in the minds of people that they associate a brand with. Many successful organizations have unique logos that communicate their message and make them stand out from the crowd. So, here is a step by step guide to designing such a logo for a business.  Start with a story  As implied before, graphical designs communicate a message. This message defines a brand and influences its success. Most of such stories are developed by addressing pain points and ways that a company can resolve them. In simple terms, it is about giving consumers a reason to choose a particular brand.  Brainstorm words  Once stories are developed, then businesses should pro