Biggest Logo Design Mistakes to Avoid

Logo design is an integral part of branding. However, it is also one of the challenging tasks in marketing. This tedious process requires tons of research and expertise. This is the reason why many companies choose to hire professional logo designers for their needs. 

But, even the most highly skilled designers could run into trouble because of small mistakes. Even a trivial element could sabotage the entire process. Hence, it is essential to avoid these rookie mistakes. 

Here is a roundup of the problems and solutions to resolve them. 

Intuitive process 

Many agencies start brainstorming ideas without any clear starting point. As a result, it becomes impossible for them to narrow it down to the definite one. This also leads to endless rounds of reiteration. Hence, it is imperative to have an intuitive process and brainstorm ideas accordingly. 

Terminology 

The creative project will go smoothly if everyone is on the same page. It is essential for designers to know the logo definitions and related imagery. Especially in these projects, there are specific definitions for each branding material. Learning terminology helps avoid confusion and makes for flexible communication. 

Research 

The entire process is filled with many communication challenges. Professionals should capture and communicate the essence of the brand through imagery. Hence, a deep understanding of these elements is crucial for easier communication. Experts also conduct a brand audit survey to detail brand goals and objectives. 

Color first 

Another rookie mistake in logo design is starting the process with color. It becomes difficult to judge a design when starting with color. Moreover, there are instances are a logo gets rejected because of off-putting colors. Therefore, it is essential to start in black and white and narrow the color choices to only a selected few. 

Flexibility 

Brands will use logos in many ways. From prints to online favicons, logos should be flexible. Generic designs are not distinctive enough to be attractive. Hence, designers should make sure that a material is future-proof and can be used in many cases. 

 

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